Solution 1/3 Our team solved this challenge by completely rebuilding ERG Media’s website, migrating the platform to Shopify, a very scalable and open e-commerce solution. The goal was not only to facilitate a greater order volume in the near future, but also to give the company greater flexibility to develop new e-commerce features, ensuring that every interaction reflected ERG Media’s high standards for a user journey. 

Solution 2/3 ‍We focused on optimizing the website for better mobile responsiveness, faster load times and seamless navigation, all critical components for today’s online shoppers. Additionally, we integrated robust accessibility features ensuring that the platform was inclusive, aligning with ERG Media’s desire to tell their stories to all audiences and not exclude anyone.

Solution 3/3 A key part of the rebuild was making the platform more open and flexible to use more third party tools for marketing and build e-commerce features inhouse that would allow ERG Media to reach a wider audience and cater to their needs. Soon after launching the rebuilt website we used this new flexibility to incorporate advanced features for B2B customers that empowered the brand to work more easily with wholesalers and merchants. The result was a site that not only allows stories to be told in accordance with the philosophy of the brand, but also supports efficiently their goals for business growth.